If you are a new dentist who has just opened your own practice, one of the first things on your to do list is going to be to set up some advertising for yourself and your office. When a new dentist comes into a community, what will help him build up a strong customer base is getting his face out there so people feel a familiarity to him. There is always a little apprehension to go to a new dentist, only because people don’t yet know about the person. There are some very easy ways to break down the walls when you are the new guy or girl in town.
First off, get involved in the community and start to take part in as many group activities as possible. For one thing, it will give people a chance to meet you and you can also use the social time to network with other people and pass around your business card. Until people start to have dental work done in your office, the best recommendation will come from you. Another great way to get your face out there is to rent a billboard space. It may seem old fashioned, but billboards are still one of the most used dental marketing tools used today. The advantage of the billboard is that each day thousands of people see it and if you put a photo of yourself on the billboard, the people start to feel like they know you.
A lot of dental professionals volunteer to appear on radio talk shows where people can call in and get dental advice. This is another terrific was of notching out a spot for yourself in the area. The public is grateful to receive answers about their dental issues from a pro, and you are afforded the opportunity to do some far reaching dentist marketing. Just check out the local radio stations in the area and if one of them has a medical related program, you can call them up and offer to be a guest. Most radio stations will be more than grateful to have you on.
As you settle in and start to get people in the area to see you as a part of the town, you will want to start and develop an online site to attract new customers from the area and from other surrounding areas. A good dental office website which uses all the tools available, like dental seo and advertising on social media pages is worth its weight in gold. Even if people see your ads on the street or on the radio, they still are going to go online and search for your office. Internet users look at dental office web pages to find out information about the office’s location and prices. If your office doesn’t have any website you might lose a lot of potential customers who wouldn’t trust a dentist who can’t be found on the internet. On top of people not trusting a dentist not listed on the internet you also stand to miss out on all the business that dentist get every day from people who look online to see where the closest dental office to them is located.